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In other words, an effective email marketing strategy can generate a lot of sales for a relatively small investment of time and money.
In order to get the highest possible return on your email marketing investments, you first need to understand where to use email in your overall marketing plans.
As you watch the rest of this course remember that all the tips and ideas I share can be adapted to your specific type of business or organization, because no matter what kind of business or organization you have, keeping your customer relationships at the center of your strategy will put you on the road to email marketing success.
You'll need at least two technologies to execute your email marketing strategy: an authoring technology to create the content of your emails in HTML and a delivery technology that has the ability to deliver and track emails sent to a large email list.
Instead use an email marketing provider or EMP to help you run your strategy.
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